Last month, I coincidentally purchased two postcards from two restaurants, Castleholm and Whyte’s, that happened to share an address, 344 W. 57th St. Last month, I posted about Whyte’s. Below is a short history of Castleholm, which preceded Whyte’s in the same location.
Both Whyte’s and Castleholm occupied the lower level of the Parc Vendome apartments, once the intended site of New York City’s Metropolitan Opera. According to a May 27, 1983 article in the New York Times,
In the 1920’s Otto Kahn, the financier and arts patron, owned land west of Eighth Avenue between 56th and 57th Streets. He offered the property at cost as a new home for the Metropolitan Opera Company, but the offer was rejected.
The late William Zeckendorf reported this nugget of New York history in his autobiography. He went on to say that he was permitted by Mr. Kahn to act as broker in the sale of the land and that he found as the buyer one of the major builders of the day, Henry Mandell. Thus it came about that Mr. Mandell built the Parc Vendome apartments.
The Parc Vendome apartments were built in 1931. Six years later, on February 23, 1937, the first reference to Castleholm appeared in the Times with the headline “Parc Vendome Space Leased by Cafe Chain.” The announcement read,
The dining room and bar space, aggregating more than 10,000 square feet in addition to the basement, in the Parc Vendome Apartments, 340 West Fifty-seventh street, has been leased to the Castleholm Restaurant, Inc. It is said to be the first of a chain of restaurants planned by the company. The interests behind the new restaurant are the same as those controlling the Sacher restaurant on Madison Avenue.
Within months of that announcement, Castleholm opened, and thus began a series of occasional announcements in the Times. Among them,
- a 1937 bar mitzvah
- a 1937 luncheon hosted by the Broadway Association, celebrating the extension of the 57th Street crosstown bus, which ran from River to River
- a 1938 May festival to benefit the West 63rd Street Community Home
- a 1938 dinner to honor the captain of Columbia University’s varsity wrestling team
- a 1952 luncheon for Hands Across the Sea Scholarship Awards Inc., which provided scholarship money for students of the Virgin Islands.
The restaurant was home to its own orchestra of “soothing melodies,” according to a Feb. 13, 1938, article, “Notes and Reflections on the Nightclubs.”
A new dance retreat for those who prefer soothing melodies to the whicky-whacky-whoo of swingdom may be found at the Castleholm in the Parc Vendome, 344 West Fifty-seventh Street. Ivor Peterson conducts his orchestra in the rendition of his own compositions and the more mellow product of Tin Pan Alley. Mr. Peterson works nightly from 9 P.M. to 1 A.M.
And on Oct. 3, 1943, a true sign of grim times:
With $162,000 already subscribed, residents of the Parc Vendome apartments in west Fifty-seventh Street will hold a party at the Castleholm restaurant in the building tomorrow night to reach their goal of $250,000 in war bonds for the purchase of a bomber which will be named for the building.
Well-known tenants of the Parc Vendome will be on hand to help spur sales. James Montgomery Flagg will draw sketches from life in return for large subscriptions. Octavus Roy Cohen will give autographed copies of his new book, “Sound of Revelry.” Abner Silver, composer, will play his new piece, “Hitler’s Funeral March,” and will present autographed copies to bond buyers. Harry Hershfield will preside.
Alas, the Times archive does not offer much about the food at Castleholm. For more on that, I turned to Dining in New York with Rector, a 1939 guide to Manhattan restaurants. The Castleholm entry tells us the following:
In addition to the smörgåsbord and the Swedish drinks served at the bar, there are music and dancing to serve as an inducement to go to the Castleholm. You should not need much inducement, for it is a mighty nice place. It’s open for midnight supper, too, a la carte—no cover charge, no minimum. Two can spend several enjoyable hours there in the evening for about five dollars. On Saturday nights, a reservation is suggested.
In the late 1950s, Castleholm appears to have closed (though the Times does not report the closing), making way for Whyte’s to move into the space. The restaurant was, however, fondly remembered in a 1983 article about restaurants “gone but not forgotten.”
Scandinavian smorgasbord at the Castleholm on West 57th Street, where in summer meals were served in the big outdoor garden. Iced cracked crab, herring in dill mustard and tiny hot meatballs scented with allspice were among the best choices.
And now, sitting on my desk, is a reminder of this Scandinavian restaurant’s “famous Viking Room and bar.” The postcard I purchased was sent in 1944, from a Bronx resident to her father, a Dr. Dahlstrom, in Michigan. The note: “Dear Dad, Cousin Hannah and I are here eating our smorgasbord. Love, Ida.”
How that postcard made it from Michigan back to New York, to the Antiques Garage Flea Market in Chelsea, I’ll never know. But I doubt Ida, Hannah and Dr. Dahlstrom could ever have imagined that their postcard memory of Castleholm would be inspiring someone 70 years later.